Guides, recipes and spice lore from Chloë and Dax.
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That dark, craggy, flavour-packed crust on great barbecue has a name: bark. It is where the magic lives, and it is almost entirely down to how you use your rub. Here is how to get the most out of Grill Guru Rub so every cook ends in a proper crust, not a dusty coating.
Give the rub something to grip
Pat the meat dry, then brush a thin layer of oil or mustard so the rub has a tacky surface to cling to. Dry meat and dry rub just slide off. This one step is the difference between bark that holds and seasoning that ends up in the tray.
Season generously, then press
Grill Guru is built to be used with confidence, so do not be shy. Sprinkle from height for an even coat, then press it firmly into the surface with your palms. Two well-pressed layers beat one thick, loose clump that will crack and fall away on the grill.
Let it bond before the heat
Give the rubbed meat fifteen minutes, or a few hours for big cuts, so the spices draw out a little moisture and turn into a paste-like layer. That is your future bark forming. Then keep the heat steady and resist flipping too early, so the crust can set.
Why a real blend beats a shaker of salt
Grill Guru is balanced to build flavour and colour at once: the sugars help caramelise, the paprika deepens the colour, the salt and aromatics do the seasoning. A plain supermarket shaker cannot layer flavour the way a proper blend does, which is exactly why one jar does the work of five.
FAQ
How much Grill Guru Rub should I use?
More than you think. Aim for an even, fully-covering layer you can see, roughly a tablespoon per portion. Barbecue rub is meant to build bark, so a timid dusting just disappears.
Should I use oil or mustard under the rub?
Either, and no, it will not taste of mustard, it cooks off and just helps the rub stick. Oil is neutral, mustard adds a faint tang. Both give you the tacky surface bark needs.
Why is my rub falling off during cooking?
Usually the surface was too wet or too dry, or you flipped too soon. Bind it, press it, rest it, then let the crust set before you touch the meat. Patience is a barbecue skill.
Can I use Grill Guru Rub on more than barbecue?
Absolutely, that is the point of an all-purpose blend. Roast potatoes, tray-bake chicken, halloumi, even popcorn. One jar, a whole shelf of dinners.