{"product_id":"bold-butchers-rub-premium-bbq-spice-ribs","title":"Bold Butcher's Rub","description":"\u003cp\u003e\u003cstrong\u003eBold Butcher's Rub\u003c\/strong\u003e is a premium \u003cstrong\u003eBBQ rub for ribs, brisket, and pulled pork\u003c\/strong\u003e — hand-blended in Brussels for the kind of slow-and-low cooking that turns a backyard grill into a competition pit. Sweet brown sugar meets smoky paprika, sharp coffee, and a quiet kick of cayenne, building a deep mahogany crust that locks moisture in while the smoke does its work.\u003c\/p\u003e\n\u003ch3\u003eBest for\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePork ribs\u003c\/strong\u003e — baby back or St. Louis cut. Apply 2 hours before the smoker; expect bark.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBeef brisket\u003c\/strong\u003e — full packer or flat. Generous rub overnight; low-and-slow 12 hours.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePulled pork\u003c\/strong\u003e — pork shoulder or Boston butt. Layer rub heavily before the smoker.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eChicken thighs \u0026amp; wings\u003c\/strong\u003e — quick char on a hot grill, finish over indirect heat.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRoasted root vegetables\u003c\/strong\u003e — sprinkle over carrots, parsnips, or potatoes before roasting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy this BBQ rub stands out\u003c\/h3\u003e\n\u003cp\u003eMost supermarket BBQ rubs lean too sweet or too salty. \u003cstrong\u003eBold Butcher's Rub balances four flavour notes\u003c\/strong\u003e: sweet (brown sugar), smoky (paprika + coffee), savoury (garlic, onion, mustard seeds), and a controlled heat from chili and cayenne. No fillers, no anti-caking agents, no MSG — just twelve hand-blended ingredients in their proper proportions.\u003c\/p\u003e\n\u003ch3\u003eThe pitmaster's approach\u003c\/h3\u003e\n\u003cp\u003eFor competition-style ribs:\u003c\/p\u003e\n\u003col\u003e\n  \u003cli\u003ePat ribs dry. Apply a light coat of yellow mustard as a binder.\u003c\/li\u003e\n  \u003cli\u003eRub Bold Butcher's generously on both sides — pack it in, don't just dust.\u003c\/li\u003e\n  \u003cli\u003eRest for 2 hours (or overnight in the fridge for deeper bark).\u003c\/li\u003e\n  \u003cli\u003eSmoke at 110°C \/ 225°F for 4–6 hours over apple, cherry, or oak wood until internal temp hits 92°C \/ 198°F.\u003c\/li\u003e\n  \u003cli\u003eWrap in butcher paper or foil for the final 1–2 hours to finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eWet rub variation\u003c\/h3\u003e\n\u003cp\u003eMix 2 tablespoons of Bold Butcher's with 1 tablespoon olive oil, 1 tablespoon apple cider vinegar, and a teaspoon of Dijon mustard for a wet rub or quick marinade. Excellent on chicken thighs, pork chops, or even a bone-in ribeye.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eSalt, cane sugar, garlic, black pepper, paprika, chili, onion, cayenne, coffee, mustard seeds, coriander seeds, fennel. Nothing else.\u003c\/p\u003e\n\u003ch3\u003eDietary information\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan\u003c\/li\u003e\n  \u003cli\u003eGluten-free\u003c\/li\u003e\n  \u003cli\u003eNo artificial colours or preservatives\u003c\/li\u003e\n  \u003cli\u003eNo anti-caking agents\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAbout ZEST\u003c\/h3\u003e\n\u003cp\u003eZEST is an artisan spice brand founded in Brussels by Chloë \u0026amp; Dax. Every blend is hand-mixed in small batches in our Brussels kitchen, using whole spices we source directly from growers wherever possible. \u003cstrong\u003eBold Butcher's Rub\u003c\/strong\u003e reflects what we believe a great BBQ rub should be: bold enough to stand up to the meat, balanced enough to let the smoke speak.\u003c\/p\u003e\n\u003cp\u003e90g jar — enough for roughly 3 racks of ribs or 2 full briskets.\u003c\/p\u003e","brand":"zestspiceshop","offers":[{"title":"Default Title","offer_id":45378531655929,"sku":"RUB-ZEST-BUTCH-005","price":13.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/1359\/7433\/files\/boldbutcher.jpg?v=1731269831","url":"https:\/\/zestspices.be\/en\/products\/bold-butchers-rub-premium-bbq-spice-ribs","provider":"zestspiceshop","version":"1.0","type":"link"}